Christmas Tradition Essay

All over the world people have their own traditions and customs. Some traditions and customs have been passed on to generation to generation, others are beginning to build their own whether they choose a holiday, a summer vacation, or a special event to celebrate each year. My family tradition did not come from generations past; however, ours began when my parents started their own family as husband and wife. My parents did not have any traditions in there generation. My mom and dad were always there for me we did everything together as a family; for instance, spending holidays together, vacations, birthdays, and Sunday night dinners. My parents have taught me the true meaning of family. I have built everlasting memories so that I can carry on my family’s tradition. Years later, I want to pull out that file of memories, think of my parents and smile. Thus when I think of Christmas time, what comes to my mind is a sense of togetherness, happiness, and laughter. Our family begins with getting a tree, decorating, baking cookies, opening our gifts we got from Santa Claus, and then finally have Christmas dinner. This marks the beginning of my family’s Christmas tradition. My family was not a big family, yet there were six of us: my mom and dad, my two sisters Danielle and Jennifer, my brother Christopher and me. We were living in Louisiana; it was my favorite out of all the other states we had lived in. It was in the country where all we saw were bamboo sticks which, were actually sugar cane fields; instead, I thought we lived next to a field of giant Pixie-Sticks. I ask my mom if we can get some of the giant canes for the Christmas tree. Of course my mom does not want to tell me they are too big for the tree; instead, she tells me to wait until we select a Christmas tree. The Christmas tree is a big part of my family’s tradition. Every year my Dad took my siblings and me to get the Christmas tree; meanwhile my mom got the decorations down from the attic. We did not have to travel to get our tree because we had our own private enchanted forest; of course, it was one of the advantages of living here. Our backyard was bigger than two football fields combined. I remember walking along with my brothers and sisters following my dad showing us where the wooden bridge was where we all had gone fishing, naming all the different names of the trees. We had oak, walnut, pecan, and pine all sizes ranging from very little bitty to the biggest tallest ones that seemed to touch the clouds high in the sky. It was time consuming picking out the one tree we all agreed on; eventually, we did when my dad would remind us that Santa Claus only brings gifts to good children. Once we get back and dad sets up the tree in the living room by the window our favorite spot, so you can see it from the outside. Since we had to wait until dad was ready for us; at the same time, our mother has made the popcorn for us to make popcorn garland strings. We put the tree up in the same order every year, the lights, ornaments, popcorn garland, candy canes, and tinsel. My favorite part of decorating the tree is when my mom and dad tell me stories about the ornaments that they got when they were married, when my brother and sisters and I were born. I knew Christmas was around the corner because my dad told us a story every night, my favorite is the â€Å"Twelve Days of Christmas† because my dad only told us what he gave my mother gift every day till the twelve day to win her heart. My dad was good at making up stories that had all of his kid’s names in them. My mom was always in the kitchen baking cookies and I was always willing to help. I could only mix the eggs or put sprinkles on the cookies. We always had cookies and milk for when Santa Claus. Christmas day was finally here and my siblings and I were up before dawn running over to the tree to see if Santa Claus came. We were so excited there were so many presents wrapped perfectly with each of our names on it. We never had to wake our parents up I guess four kids squealing happily would wake up everyone. After we opened our gifts we would play with all of new toys. My sister Danielle was older so she got clothes and jewelry and music she loved to listen to, Jennifer and I were younger we got Barbie dolls and a dollhouse that reached us up to our waist, my brother Christopher got Matchbox cars and a race track to race the cars on. We played all day and watched the Christmas parade on the television. Our Christmas dinner is not your traditional turkey dinner. My mom would make us Italian food. It was the one time she made all of our favorite dishes: baked ziti, lasagna, cheese ravioli, and eggplant parmesan. We all would have a little of each dish . When we were done with dinner we would all sit and watch Miracle on 34th. Street. In conclusion I would say that I would not change my family’s tradition, I would pass it on to my kids when I have a family of my own.

Bodybuilding

This article is with Hugh Jackson on how he has transformed so much form the first X-Men movie to the recent one X-Men Wolverine 2. He was intended to become a MAMA fighter but he chose to become an actor. In the first X-Men he was in shape but not a muscular. When Hugh Jackson knew he was going to be in more of the X-Men series he thought to himself that a Wolverine should be a beast and strong. So that's what he intended to do he started to work out a lot.Jackson started to eat a lot healthier and watched what he ate so he can be in the best shape for the next movie. He tells you how he works out on some days he would go for repetition on the weight from 8-10 reps and others he would go heavy 1-5 reps. He also told the author how he has so less body fat, he did this phase called cutting. Analysis I do agree on how Hugh Jackson work out because I do the exact same thing. The first thing is that he would bulk up which means put on some weight before the season begins.After you are do ne bulking you go into a cutting phase which means that you will lose a lot of that fat and turn it into a muscular fit look. Hugh Jackson and I have a lot of things In common such as eating working out and Just watching our figure. He would work really hard to get that great body that everyone wants and even more Impressive he Is at the age of 44 and he Is still pushing up as much weights as the teenagers. That's really Impressive for his age.

Explain why Germany and her allies were defeated in WWI and assess their treatment in the 1918/1919 settlement

There were many factors that played a part in Germany's defeat in World War One, and none of them can be singularly attributed to its loss. Despite this, some factors did play a more important part than others. Some of the major factors were America's entry into the war, low morale in Germany, and Germany's Ludendorrf Offensive. The American entry into the war was a major factor contributing to Germany's defeat. When the Americans declared war on Germany on April 6, 1917, they provided a huge injection of funds, soldiers and productive capacity to the Allies' war effort. The millions of American soldiers that were sent overseas in 1917 and 1918 were fit, young, and most importantly, fresh with relatively high morale compared to the other Allied soldiers. World War One was a war of attrition. The side that could wear down the enemy side first would be victorious. The contribution of the American soldiers, funds and resources to the Allied side allowed them to survive for longer than the Central Powers. Therefore, the entry of America into World War One was a major factor causing Germany's defeat. The Ludendorrf Offensive, which was launched on March 21, 1918, was a series of three offensives undertaken by the Germans to try to force an Allied surrender after the Russian withdrew from the war. With the Eastern front free, the Germans concentrated all their resources on the Western front to try to break the stalemate there. At first the Ludendorrf Offensive was successful, but the German troops advanced so fast that their supply lines could not keep up. This allowed the Allied forces to surround and defeat the stranded German troops. The Ludendorrf Offensive was a gamble by Germany. It required an input of high levels of resources, and as it was not successful, these resources were ultimately wasted. As World War One was a war of attrition, the Ludendorrf Offensive accelerated, if not caused, Germany's defeat. By 1917 and 1918, morale amongst the German people was very low. They had begun to lose faith in the war. An outbreak of Spanish Influenza in Europe had hit Germany, and had created unrest amongst the population. Shortages of consumer essentials spread widely throughout Germany. The Germany public began to resent the war, calling for â€Å"peace at any cost†. The production of munitions fell, and the weapons supply to the German soldiers fell to levels much lower than the Allies'. The low morale amongst the civilians and soldiers worsened the German position. Therefore, low morale amongst the troops and civilians on the German side was a major factor leading to Germany's defeat in World War One. There is no obvious single factor for Germany's defeat in World War One, but among the main reasons were the American's entry into the war, the Ludendorrf Offensive, and the low morale among soldiers and civilians at the home front. The Treaty of Versailles was the culmination of the 1918/1919 peace settlement process that was imposed on Germany by the Allied powers in 1919. The treaty imposed a number of harsh conditions on Germany. As a result of the treaty, Germany had to reduce its army to 100 000 men, and give up its air force altogether. Germany had to give away thirteen percent of its land, and hand over control of its overseas colonies. Germany was forced to pay over à ¯Ã‚ ¿Ã‚ ½6, 600, 000, 000 in war repatriations. Also, and significantly, the Treaty of Versailles demanded Germany accept full responsibility for starting the First World War. To assess Germany's treatment in the 1918/1919 settlement, it is useful to examine the motives behind the key negotiators, Germany's aims, and Germany's guilt The British public were very angry and were out for revenge. â€Å"Hang the Kaiser† and â€Å"Make Germany Pay† were both very common calls in the time just after the war and the British Prime Minister David Lloyd George could not afford politically to be easy on Germany. This shows that Britain's intentions when contributing to the Treaty of Versailles would have been to harshly punish Germany The then president of France, Georges Clemenceau, was determined to see that Germany was punished so harshly that it would never be able to start a war again, as he believed they had done. As was the case with the British, there was also widespread public anger towards Germany. The American President, Woodrow Wilson, was the third major participant in the treaty negotiations. He too wanted to punish Germany, but also had an interest in a stable Europe, which would depend on a stable Germany. Given the attitudes of the Allies who met in Paris for the peace negotiations, Germany's treatment in the Treaty of Versailles would definitely have been harsh, as all three entered the negotiations with a view to punishing Germany. When judged by its previous actions, it can be argues that Germany was not justified to expect a settlement any more favourable than what they received. They had already proven that in victory they could be as harsh as the Allies with the treaty they presented Russia upon their withdrawal from the war, the Brest-Litovsk Treaty. In this treaty, the Germans demanded that Russia hand over large areas of its territory and pay substantial repatriations. Given the harsh treatment the Germans imposed on Russia after its defeat, the treatment of Germany in the Treaty of Versailles can be justified. There is an argument that if Germany had won, they would have imposed penalties as harsh or harsher on the Allies. This supports the argument that the Treaty of Versailles was not too harsh on Germany. But perhaps the best way to determine whether or not the Treaty of Versailles was really harsh on Germany is to see the effect on Germany of the treaty, and the length of time it took for Germany to recover.

An assessment of what ive learned this semester in class Essay

An assessment of what ive learned this semester in class - Essay Example Still, the book is instrumental in making sure that I make correct choices for my personal life. In this article, I would like describe and share my experiences in college in the course of this spring semester in English 252B. Right from chapter one of the course book, we learnt the true definition of success. In this case, I discovered that success is a choice that a person makes. As such, the choices we make while in college have a direct impact on our success. According to the course book that I have mentioned above, success is defined as staying on course to your outcomes and experiences, creating wisdom, happiness, and unconditional self-worth along the way, (pg.3). Before I undertook the course, I defined success as a mare act of accomplishing set goals and targets. However, this changed once I read the book; the success is no longer the act of just passing exams, but the power of our choices that go hand and hand with accomplishing set goals and targets. By drawing illustration from the Downing work, we find that â€Å"The main ingredient in all success is wise choices. That’s because the quality of our lives is determined by the quality of the choices we make on a daily basis (3)†. T hese lines have been lingering in my mind and I have used them as my guide for nit only the entire semester, but also the rest of my course and entire life. Another discovery that I have made is that there exists two types of individuals; the victims and the creators. In chapter 2 Downing explains that the extent at which a person accepts personal responsibility determines if someone fits the description of a victim or a creator. To describe the creator dimension of a person, I would describe an example: in this case, when I have to choose between completing school work and taking a rest after a long day working, I would instead take a day off from work. That way I have taken the role of a creator as I

Literature review Essay Example | Topics and Well Written Essays - 2000 words - 2

Literature review - Essay Example The model is basically represented in a mathematical equation which is equated with the â€Å"expected rate of return on a stock to risk free rate plus a risk premium for the stock’s systematic risk† (Keown, 1998, p.242). Risk premium for a particular security is basically defined as the required return after deducting the risk free rate existing in the market. Total risk which is calculated as a standard deviation of return is generally fragmented into two parts. They are unsystematic and risk systematic risk, Beta () (Strong, 2008, p.168). The investors are rewarded bearing through this risk only and is very crucial. The equation for CAPM can be given as follows: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. (1) The above equation is a CAPM equation and it is also known as the security market line. In this equation, is the expected return, is the risk free return, is the required return for a particular market portfolio. , measure the systematic risk (Keown, 1998, p.242). 1.2 Application T he model provides a logical approach for analyzing the return that an investor should receive from an investment. More interestingly, the model is applied in a wide spectrum in the field of modern finance for the purpose of estimating the cost of equity and the performance of a company. Evaluating performance of companies in a particular industrial area is of great importance as it reflects the economic functioning of the area and further decides the strength of investor’s attraction in that particular area (Armitage, 2005, p.278). 2. Research Aims and Objectives The rationale thus created is that the CAPM model helps to calculate expected return of an investor and evaluate the performance of the companies. The concentration in this paper will be on the later trajectory i.e. performance of the companies. The aim of the paper is to find proper application of CAPM model in a real world scenario. The objective of the paper is centered on finding out the intensity of the companie s creating value for their shareholders with data on ten US companies listed in the New York Stock Exchange. 4. Research questions The research questions that will be discussed in this paper are discussed below: 1. What is the importance of CAPM model in corporate finance? 2. What are the fields where the model is applicable and what important results it yield? 3. What decision criterion the model generates that drives the financial managers to take important business decisions? 3. Research hypothesis The research hypothesis that will be tested in this paper can be represented in a tabular format as given below: H0: The companies selected are not performing strongly to create value for the shareholders H1: The companies selected are performing strongly to create value for the shareholders H0 is the null hypothesis which will be tested against the alternative hypothesis H1. The data and testing procedure will be explained in a detailed manner in the methodology section. Now, the subs equent section will focus on a brief literature review on this particular financial model i.e. CAPM. 4. Literature Review Rigorous testing has been employed with CAPM model in the last three decades. Studies of Jensen and Scholes in 1972, Blume and Friend in 1973, Reinganum in 1981, Banz in 1981 founded that there exist a positive correlation between the realized return and as well as that between risk and return is a linear function. Through the

Crisis Prevention & intervention in healthcare Essay

Crisis Prevention & intervention in healthcare - Essay Example The patterns in assaultive behavior are common in different groups, genders and persons. In every cycle different behaviors can be observed in particular phases. The five phases of the assault cycle include: trigger, escalation, crisis, recovery phase and post crisis. An individual begins to detect threats to their security or welfare. Feelings of being denied, being ignored or being refused something important to them step in. The aggressor then becomes frustrated as Linsley (2006, p. 48) highlights. A person in trigger phase perceives that they have lost control. They review the issues facing them and see the magnitude of the conflict as huge. Fear is real and the person in crisis endeavor is to compensate what they are denied. They may be in denial and reason with self to justify events. The trigger is as a result of other people actions, an argument with another person, upsetting information and in ability to do something they have been denied such as consuming alcohol. Crisis can be eliminated if the problems and conflicts are solved. Trigger phase is not associated with experiences of medication or hallucinations. Poor communication is experienced in the trigger phase. Interpersonal relations are poor and characterized by a lot of tension. The person in crisis may try to control self from causing outburst and motivating another person to have an outburst. The appropriate response towards the potentially aggressive person would be to divert their mind and destruct them. Exercising good communication skills where one remains neutral would be helpful. A healthcare professional can alert others and record observations. The healthcare professional should remain calm and avoid showing signs of fear. Keep distance, show the hands and stay close to exit. The person in crisis begins to prepare for aggression. Threats are presented verbally to the prospective victim if they are

Finance and Financial Management assignment Example | Topics and Well Written Essays - 1500 words

Finance and Financial Management - Assignment Example hat; organization is a place where in different departments work together in order to contribute in the long run productivity of the company as a whole (Lauby, 2005). Among number of departments work in an organization, the name of finance department is one of them, which has its own recognition and importance from the standpoint of a company as it deals with the management of the funds of the company as a whole. Among different functions and operations, usually initiated by the finance department, the name of capital budgeting is one of them. The main theme of this paper is to analyze the capital budgeting stance of the company, mentioned in the case study as a whole. There are total four questions that require being answered accordingly in this particular report. The essence of investment is extremely important from the viewpoint of an organization and there are number of methods from which an organization can analyze the stance of investment as well as appraisal in a perfect and efficient manner. Under the nose of Investment Appraisal, the name of methods like NPV, IRR, Payback and PI comes heavily and each and every method has its recognition and importance as far as analyzing the competitiveness is concerned. Mentioned below table is showing the cash flow which would have been generated by Bodmin Plc by considering the above cost benefit analysis. Net Present Value (NPV) is one of the most important methods, used for the purpose of Capital Budgeting (Lawrence J. Gitman, 2008). Net Present Value analyzes the future cash flow at the present time. The table of NPV is mentioned below, Internal Rate of Return (IRR) is yet another important methods that use in the process of capital budgeting. IRR is a point where in the future cash flow of a project or a company becomes zero (Bryman A, Bell E, 2007). Apart from the NPV, this particular method also used heavily by the companies and the analysis is mentioned below, A method that analyzes the efficiency of a

The story of my life Essay Example | Topics and Well Written Essays - 250 words

The story of my life - Essay Example The change in culture and familial environment did not improve my relationship with my mother, who remained distant and aloof. I felt she has absolutely no love for me. With her mind wandering back to my father in New York, I anticipated that day when she just rushed to my father’s arms. I was not in their plans of reuniting. I stayed with my grandparents to continue my education. The day my mother left me was the day my life changed for the worse. I met a boy who I fell in love with irresponsibly and immaturely. I stopped attending classes; my relatives learned of the relationship; my grandfather died; and I was sent back to New York. I run away and lived with my boyfriend’s relatives and soon led to unexpected pregnancy. I gave birth at a very tender age. Since I was not under the care of my parents, a social service worker from the Department of Social Services put me and my newborn under protective custody, endorsed in foster homes: first in Malden and then in Lynn. I eventually graduated from Lynn Vocational Technical High and have continued to search for meaning in my life. All thorns so far, with one rose, my child; and another, graduating from high school. I am looking forward to more roses in the near future.

Cold chain In food industry Essay Example | Topics and Well Written Essays - 3000 words

Cold chain In food industry - Essay Example Indeed, keeping the goods ‘in a safe, wholesome and good quality state from the production to the consumption stage’ (Aung, Chang and Kim 2012: 435) can be considered as the cold chain’s mission. Through a similar approach, food cold chain has been described as ‘a special kind logistics applied in food’ (Lan and Tian 2013: 347). When referring to cold chain emphasis should be given to the following fact: the quality of the cold chain’s products is difficult to be secured. In the food cold chain sector a similar issue appears. For this reason, a series of methodologies and standards have been introduced for ensuring quality in all phases of food cold chain. However, the full alignment of food cold chain with the relevant rules is not always easy, especially due to the cost involved. The various characteristics of food cold chain are analytically presented below. Reference is also made to the standards applied in the specific sector. A series of case studies has been employed in order to show the challenges that food cold chain has to face worldwide. It is proved that the sector’s advances are continuous but the lack of effective control mechanisms often reduce the quality of food cold chain’s products especially in countries with limited potentials to support food cold chain. Chapter 2 – Need for the cold chain in the food industry Cold chain, as a series of processes, has been established in order to respond to specific needs of the food industry. Reference is made in particular to fresh food products (such as vegetables, meal, fish and so on) that have to be transported to areas quite far from the area of production (Handley 2010). For such production, there can be 4 levels of transport, as described in Appendix 1 (Handley 2010). As it is made clear through the graph in Appendix 1 cold chain has a key role in the transport of fresh goods, a role that it is clearer at Transport levels 1 & 2 (Appendix 1), i.e. from factory/ production area to the wholesale (Handley 2010). At level 3 of the transport process, i.e. from the wholesale to the outlet, the value of cold chain is also critical, ensuring the high quality of fresh products that reach the market (Appendix 1). In practice, all parts of the transport process have to be developed in order for a food product to reach its destination, i.e. the end consumer; this means that cold chain, as part of the transport process, cannot be omitted since such initiative would destroy the rest of the parts of the transport process. This means that without the intervention of the cold chain fresh food products could not be available for consumers. In the study of Aung, Chang and Kim (2012) emphasis is given to the importance of the cold chain for the preservation of perishable foods; it is explained that without cold chain these foods could not reach consumers (Aung, Chang and Kim 2012). In other words, due to cold chain perishable foods can keep their qualities, as these qualities are described in table presented in Appendix 2. According to the specific table the qualities of perishable foo

Energy Drinks Market Essay Example for Free

Energy Drinks Market Essay What are energy drinks? Cola and coffee drinks have long been promoted and known as energy drinks meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the energy drink market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. Jolt has in fact recently been reincarnated given the success of other energy drinks. What are the most popular energy drinks? Red Bull, created by an Austrian company, really defined the category, and was launched in Europe in the late 1980s. Their slogan is Red Bull gives you wings, with images of winged bulls flying in their ads and logos. Red Bull really gained in popularity and fame in the late 90s and into the new millenium, setting off a whole new market segment of beverages energy drinks. They sold more than 1 billion cans of Red Bull in 2000, and their growth continues until this day. Red Bull is estimated to dominate 60-70% of the energy drink market it is popular with teens all the way up through people in their 30s Red Bull and Vodka is a big drink at trendy bars. One of the main ingredients of Red Bull is taurine a chemical substance supposed to increase energy levels. But caffeine is the main component that gives Red Bull its kick. One 8 oz. can contains 80mg of caffeine (about the same as a cup of coffee) and 27g of sugar. Why drink Red Bull? If you visit their website, RedBull. com, youll read that drinking Red Bull increases performance, increases concentration, improves vigilance, improves emotional status, and stimulates metabolism. Is any of this true? Who knows, but there is an entire generation of young people that swear by it. The Energy Drink Market Full Throttle, Monster, Rockstar With the success of Red Bull, a slew of copycat drinks were flooded into the marketplace. The most popular energy drinks are Monster, Full Throttle, and Rockstar. Full Throttle is made and owned by Coca Cola, just like their Coke Blak combination of coffee/cola drink. Full Throttle energy drink is marketed as a rebellious drink, with flames erupting on the can, looking like a handful of Harley Davidson or something. An 8 oz. serving has 110 calories (comes in a 16 oz can) and 29g of sugar. It also packs things like ginseng extract (to keep you sharp) and plenty of caffeine. Full Throttle Fury comes with a citrus flavor and a red can, instead of the standard black can. Coming from Coke, it is almost Fanta Orange like in flavor, vs. the slightly citrussy flavored version of the original. Full Throttle was a late comer to the market, launched in 2005. It is targeted at 20-30 year old men, and contains taurine like Red Bull. Monster Energy Drink Rockstar Monster energy drink is yet another competitor in this crowded field. Unlike Red Bull which comes in the diminuitive 8 oz. cans, Rockstar comes in the larger 16oz. cans, like all the other energy drinks (priced around $1. 89 per can is also pretty standard). It also has a sweet citrussy taste similar to Red Bull. The Monster logo looks like 3 claw marks ripping the can open. They also make a low-carb version and Khaos, the juice monster. Monster Energy Assault is their entry into the soft drink flavored market, but with the same energy kick to set it apart. Finally, there is Rockstar energy drink, from the makers of Hansens Natural Sodas. Their motto is party like a rockstar, targeted clearly at the younger crowd who wants to be wild and crazy and stay up all night. They make several flavors of Rockstar cola, energy drink, and juiced (which is much like Monster Khaos). The energy drink variety has a similar taste to all the others, while the cola version tastes better than most (it has a slight kick to the aftertaste, unlike most traditional colas). The juiced version is our favorite, with a crisp flavor of mango, orange, and passion fruit, leaving you with no aftertaste. It is actually 70% real fruit juice (and 100% energy as they claim! ). They were the first to use the 16oz larger size, and this has caught on and become the standard. Only Red Bull continues to market the smaller cans, which is part of their image. While the UK is certainly not the only market in Europe where energy and sports drinks are big business nor indeed is it the large Bars and clubs remain important outlets for energy drinks across Europe Many people will try an energy drink brand for the first time in a bar, with or without alcohol there is a growing trend towards everyday consumption as a source of energy. This in itself throws up other challenges not least how the brands, and the stores that sell them, distinguish themselves from each other. This has led to a range of new products, which differentiate themselves from Red Bull through packaging, or colour, or taste, or through what they contain, said Hall. Consumers are increasingly knowledgeable, and they understand more and more about the ingredients in these drinks, so if the science is good, it can be a real selling point. Sports drinks are perhaps a case in point. They are generally linked with energy drinks, and indeed have a number of similarities in terms of functionality and target audience. Yet they are generally consumed in different situations they are unlikely to be consumed in a bar, for example and have different effects on the body. I think its true to say that sports drinks marketing is more dependent on science, Hall said. PowerAde and Lucozade are pushing the science of sport into the mainstream. Gatorade has not yet achieved that in Europe, but may be helped by the recent change of ownership [it was bought by PepsiCo from Quaker Oats]. But if we see a three-way marketing push from these leading brands, then the shape of the European market could change dramatically. Though there are differences between sports and energy drinks, they are all about topping up, enabling people to get more out of their lives or their activities. The products have a common target audience young people with lots of spending power and the opportunities are there for excellent growth. But there are potential threats as well. There have been stories of adverse reactions to energy drinks, although the drinks have never been categorically linked to the problems. The companies have always been quick to respond to potential problems such as these, even if they were certain that the problem was not a result of the drink, said Hall. These drinks are constantly pushing the boundaries of science, and there is an argument that says can we ever be totally sure of any products safety. What we need is a balance of judgement, and for the most part that is what we make. KOTLER, Philip. , Marketing management / Philip Kotler, Kevin Keller.? Twelfth ed. , Pearson Prentice Hall. Englewood-Cliffs, New Jersey, KOTLER, Philip. , Principles of Marketing, Second European Ed. , Prentice Hall Europe, London, 1999. PORTER, Michael E. , What is strategy, Harvard business review, Nov-Dec 1996.

Igniting Flammable Liquids with Cigarettes

Igniting Flammable Liquids with Cigarettes Cigarettes seem like a probable ignition source for flammable liquids. Cigarettes have been blamed for the cause of many fires, far more than they should. But Cigarettes are more than tobacco wrapped in paper. They are in fact carefully engineered to burn in a certain way Cigarettes vary considerably from brand to brand in their burning characteristics. Modern cigarettes contain an engineered chemistry of additives to control the burning rates and moisture content of the tobacco and paper and anyone who has been a smoker knows the fact that manufactured Cigarettes go on burning when not being puffed. This spares smokers the trouble of lighting up again unlike with rolled up cigarettes and Cigars where the smoker has to keep smoking for the combustion of the tobacco to remain lit. This is good for the cigarette companies and pays off in higher sales from cigarettes. So yes this does mean that a cigarette rolling off onto a mattress or into the crack of a sofa can smoulder undetected f or 30 to 40 minutes before bursting into flames. Smouldering is a form of flameless combustion which can occur in materials capable of charring. Smouldering can occur at very low oxygen concentrations then proceeds at a very slow rate before flaming occurs. This makes people understand the real hazard of manufactured cigarettes. But that is found out through the visual fact of witnessing a cigarette stay lit and burn. So people will believe most of what they see as fact, but when many people sit down in their local theatre to watch the latest Hollywood movie they usual see the spectacular visual effects of a character throwing a lit cigarette on to a puddle of fuel and watching a large fire ball appear before their eyes which causes an amazing explosion. Igniting puddles of petrol for example with cigarettes in movies is a common device. The character takes a few puffs and tosses the glowing cigarette in the puddle. Immediately the petrol ignites. But Experiments with flammable gases and vapours have shown that many of the most commonly-encountered substances, including methane and petrol vapour, were not ignited by a lighted cigarette[1] So Petrol vapour cannot normally be ignited by glowing cigarettes, a fact which has been verified by many experiments. Cigarettes are rather uncommon as the source of ignition for a successful structure fire. If they are set to ignite liquid flammables, they will almost certainly fail[2] This paper looks to answer why a lighted cigarette when tested against the ignition of common flammable vapours such as petrol fail but other more volatile liquids tested are capable of ignition. Previous work carried out on cigarette ignition, related research in this field of combustion and ignition of flammable gases and liquids will be studied and researched to give the author a better understanding of the fallacy that a lit cigarette can be a danger that can readily ignite flammable liquids or gases. But not to underestimate the potential danger of such an ignition source in circumstances where many factors can come together to form self sustained combustion. Flammable substances and liquids are used for a wide variety of purposes and are commonly found in the home. Petrol is the most common, but there are other flammable and combustible liquids and gases used Table shows other flammable liquids commonly found around the home Lighter fluid Oil Propane Butane Aerosol Cans Diesel fuel Wood preservatives Kerosene White spirits Flammable materials found in the gaseous form will burn whenever mixed with the proper amount of air and properly ignited. A flammable liquid in its liquid state will not burn. It will only ignite when the vapours from the liquid evaporate in air. All flammable liquids give off vapours that can ignite and burn when an ignition source is introduced. Flammable liquids require an initial energy input to produce an air/vapour mixture within the limits of flammability (niamh mc daid) Ignition is the transition from a nonreactive to a reactive state in which external actions lead to thermo chemical runaway followed by rapid transition to self sustained combustion The usual conditions for ignition are given by a 3t rule of thumb. The three Ts stand for: Temperature. Must be high enough to cause significant chemical reactions and/or pyrolysis Time. Must be long enough to allow the heat input to be absorbed by the reactants so that a runaway thermo chemical process can occur Turbulence. Must be high enough so that there is good mixing between fuel and oxidizer and heat can be transferred from the reacted media to the unreacted media (cite the book) Ignition will occur when the process of a rapid exothermic reaction is started, which then gains momentum and causes the fuel to undergo change. When a flammable liquid is poured or spilled on a surface it is the vapours that are actually ignited. Vapours from liquids are what directly support the flame. To understand how volatile certain flammable liquids are it is useful to be familiar with the terms used to describe their chemical properties. Vapour density This is a property of a vapour that predicts its behaviour when released in air. when calculating the vapour density of a liquid fuel the molecular weight of gas of the vapour by that of air in normal conditions. (approx 29) (niamh mc daid) Flash point The flash point is the lowest temperature at which a liquid fuel will produce a flammable vapour. A liquid fuel must be able to generate a vapour in sufficient quantity to reach that lower limit in air before it can burn. This flash point is measured in two different ways, first being a closed cup measurement and the latter being an open cup. Flammable ranges Petrol has a narrow flammable range. Thus petrol vapour mixed with air has a lower flammability limit of just over 1% and an upper limit of 6% by volume petrol vapour in air, at normally encountered temperatures. (hollyhead) Flammable range refers to the percentage of a flammable liquid in its gaseous state to air to create an explosive mixture. Mixtures of flammable vapours with air will combust only when they are within particular ranges of vapour/air concentration. Outside of these limits the fuel-air mixture is either too lean or too rich to ignite (niamh mc daid) This varies with different flammable liquids. Gasoline has a flammability range of 1.4 to 7.6 percent. This means it will ignite when there is 1.4 parts of gasoline mixed with 100 parts air Ignition temperatures This is the temperature at which a particular flammable liquid gives off vapours and evaporates in air and therefore can ignite. Gasoline will ignite when a heat source or electrical spark of at least 853 degrees comes in contact with it. Natural gas (methane) needs an ignition temperature of around 1000 degrees Auto-ignition temperature (AIT) This is the temperature at which a fuel will ignite on its own without any additional source of ignition. (Niamh mcdaid) Fires will occur because there is high temperature introduced to an area in which there is a fuel-air mixture within its flammability range. There are so atmospheric factors that affect the Auto-ignition temperature e.g. Oxygen levels in the area of the mixture. But so long as the heat energy can be transferred from the source to the fuel ignition fire may result Flammability In Hollyheads paper he mentions the flammability of certain liquids e.g., kerosene, white spirit and diesel oil, which are flammable liquids with flash point temperatures above normal ambient. So therefore, an ignition source has to ignite not only the flammable mixture of fuel vapour but to generate this mixture in the first place by heating the bulk liquid. (hollyhead) Cigarette Components Modern manufactured cigarette comprise of different components. The components combined can affect the performance of the cigarette including the emissions of toxicants. In British manufactured cigarettes the tobacco used is Virginia. There are two other main types used in commercial cigarettes which are Burley and Oriental.   Each has different characteristics.  These tobacco types will also vary depending on their variety, in what environment they are cultivated and how that cultivation is carried out. The paper around the tobacco of commercial cigarettes in modified in different brands. It can be more porous in some brands so that the amount of air passing through the paper affects the yield of a puff. The more air that can pass through the paper the more the smoke constituents passing through the cigarette are weakened which then result in lower yields of various smoke products. Just as Baker describes when a cigarette burns, thousands of products are formed. They are distrib uted between the gas phase and aerosol particles which make up smoke. (baker) Modern commercial cigarettes are made with a filter. The filter is different on most brands. The way the filter is designed can affect the amount of filtration. Different cigarette brands can regulate the taste and smoking experience. Introducing vents in the paper surrounding the filter end can allow for dilution of smoke in lighter branding cigarettes. The bigger the length results in longer fibres and also the materials used for the fibres all play a part in making a certain cigarette different from other brands in the market. Figure shows the different components of a manufactured cigarette, how smoke moves through the tobacco and filter and how air moves through the paper (bat) Cigarette Combustion Many of the components identified in tobacco have also been identified in its smoke because they transfer in part from tobacco to its smoke during the smoking process. Many other identified tobacco components are not found in smoke because they decompose during the smoking process. (cite tobacco book) There has been work carried out to measure the burning temperature of a cigarette particularly those by Dr Richard R Baker have provided fundamental knowledge about the combustion/pyrolysis processes during smouldering and puffing of a cigarette. Dr Richard R. Baker has established the distributions of combustion temperature, gas velocity and key smoke constituents inside a burning cigarette. These experiments have become the foundation for the study of cigarette combustion. Dr Barkers paper studied the process of thermo physical concurrencies inside and around a burning cigarette (barker) Figure 2 shows combustion of a cigarette when being smoked (bat) The formation of smoke from a burning cigarette depends on a series of mechanisms, including generation of products by pyrolysis and combustion, aerosol formation, and physical mass transfer and filtration processes. Each mechanism, and their interactions, has a profound effect on the levels of chemical constituents in tobacco smoke. An enormous amount of research has been done on these subjects over the last 50 years. (barker) Figure 2 describes the two types of burning that take place when the cigarette is puffed. There is also a natural smoulder occurring between the puffs by the smoker. There are two main regions at the tip on the coal, namely the combustion zone A and the pyrolysis and distillation zone B. Combustible vapours are produced in zone B prior to ignition in zone A. During puffing, air is drawn into the cigarette through the paper and at the paper bum line. When a smoker draws on a lit cigarette, the temperature of the cigarette coal rises rapidly from its resting smo uldering temperature of around 600  °C.   Peak puff  temperatures at the periphery of the coal can exceed 900  °C  during a 35 mL, 2-sec puff. The high temperature inside the coal causes an increase in the viscosity of the air flowing through and a concomitant increase in the resistance to the draw of air through the coal.   This effect forces air to be drawn primarily into the periphery of the coal around the paper burn line, which causes more complete combustion in this peripheral region.   The depletion of oxygen due to combustion results in the formation of a region immediately behind the coal where the temperatures remain high enough for thermal decomposition of tobacco (the pyrolysis/distillation zone).   Large amounts of volatile and semi-volatile smoke constituents are produced in this region. A small amount of air is drawn in along the tobacco rod through permeable cigarette paper and smoke temperature decreases rapidly to produce a supersaturated aerosol. The smoke thus formed during a puff is subjected to filtration by the remaining tobacco rod and cigarette filter, as well as dilution by any filter ventilation holes. Some proportion of the light gases (such as CO) will diffuse out of the highly permeable cigarette paper. The smoke that leaves the mouth end of the cigarette is called mainstream smoke.   Between puffs, hot smoke escapes from the top of the cigarette and forms the sidestream smoke. In the authors research for this paper the general opinion that cigarettes are the cause of fires is truthful, as there is no question that many fires are started by cigarettes and the careless smoker is usually the reason for the high number of fires originating from smoking cigarettes. Despite advances in the fire retardant foams in furnishings and mattresses, smoking in bed remains a threat to the safety of people. But it is a common occurrence to hear theories about how smoking caused a fire when the alleged ignition would not have been successful under certain circumstances. No one combustion parameter alone can be used to explain why gasoline (petrol) vapour and methane are not ignited by cigarettes whereas hydrogen and carbon disulphide are. In fact, the parameters themselves are inter-related and taken as a whole can express the propensity of a substance to react with oxygen to form combustion products. This is directly related to the ease with which chemical bonds are broken to lead to the formation of the more stable products of carbon dioxide and water, which result from the combustion of most of these fuels. hollyhead Recent tests by the ATF Fire research Laboratory involved contact of burning tobacco cigarettes of different brands with petrol vapour from a pool at room temperature. A total of 137 attempts were made using both smouldering and actively drawn puffs with no ignitions observed. De haan Tests have shown the oxygen levels in cigarettes in the vicinity of combustion to be very low and carbon dioxide levels to be very high, both factors reducing the chances of vapour ignition The conditions in the combustion zone of a cigarette, which is deficient in oxygen and rich in hydrogen and carbon dioxide, together with the rapid and efficient tobacco-oxy- preparation of the oxygen reaction conspire to allow only the most reactive of substances to be ignited, and result in flame propagation to the vapour air mixtures outside the cigarette coal. Repeated attempts to cause explosions by inserting a lit cigarette into an explosive fuel vapour-air mixture have resulted in failure over many experiments. Hollyhead The residence time of airborne vapours in the cigarette being puffed is so short that there is not enough time for any but the most reactive species to ignite. The fuel elements in a commercially manufactured cigarette is such that quenching distance of all but most reactive gases is not exceeded, suppressing any sustained ignition. Experimental evidence and consideration of the cigarette combustion process, alongside ignition parameters of substances, show that mixtures in air of petrol and methane are not ignited by a lighted cigarette. It is very likely, therefore, that many fires have been wrongly attributed to a lighted cigarette; such a cause fire can often be the refuge of the uninitiated No Smoking regimes at chemical plants, oil gas installations and indeed petrol filling stations is, therefore, not in vain. Although a cigarette may not be an immediate problem, the lighted match or cigarette lighter flame used to light it, certainly could Occasionally contaminates or faults from the manufacture of the cigarettes, may it be in the tobacco filling or paper can cause some brief tiny flames. Given the right conditions and such an atmosphere where there is a fault and a perfect fuel-air mixture. Such flames would be a suitable ignition source. So even though many tests have proved that it is virtually impossible for a lit cigarette or cigar to ignite most flammable vapours, this could ensure the ignition of a fire, explosion or both. In study for this paper the author came across a message board where a guy was irate at the fact he seen another person smoke a cigarette on the fore court of a filling station. To his dismay when confronting the person in question about the stupidity of his action he promptly got the reply that cigarettes dont lit petrol, I seen it on myth busters. Goes to show that what some people see on Television is believed as fact, just like in the Movies. Some things will never change[1] 1. www.wikilaw3k.org/forum. Cars-Transportation-Safety/Smoking-at-the-gas-pump. [cited 2010 4/11]; Available from: http://www.wikilaw3k.org/forum/Cars-Transportation-Safety/Smoking-at-the-gas-pump-345109.htm.

Bio Fertilizer Industry In India

Bio Fertilizer Industry In India Bio-fertilizers are contain live such beneficial microorganisms which on application to seed, root or soil mobilize the availability of nutrients by their biological activity in particular, and help build up the micro-flora and in turn the soil health in general. An increasing number of farmers and agriculturists are turning to the use of bio-fertilizers as these are gentler on the soil as against chemical fertilizers. It is easier to fully appreciate the importance of bio-fertilizers when we know how harmful the chemical fertilizers for the soil and the crops are. Chemical fertilizers are meant to boost the growth of plants and increase the fertility of the soil; however they cause significant damage to the environment and also human health by increasing the day by day concentration of toxic chemical in food. These chemical based fertilizers also make use of nitrogenous fertilizers or chemicals, are expensive and not as conveniently available. Unlike other environmentally harmful chemical fertilizers, bio-fertilizers work on naturally building up the resistance and enhance the nutritional value of the soil and the host plant by adding primary nutrients. Application of high input technologies has resulted in significant increase in agricultural productivity. There is, however, a growing concern about the adverse effects of indiscriminate use of chemical fertilizers on soil productivity and environmental quality. For those looking at organic farming, bio-fertilizers make the perfect choice. A large number of people are realizing the value and benefit of living an eco-friendly life, and therefore the demand for organic products is ever increasing. Using bio-fertilizers is a great way to produce organic products and promote good health. The current research study is based on using the secondary data for the analysis or market of bio-fertilizer in India. Market analysis includes the annual requirement and production of different bio-fertilizers state wise in India and to find the root cause behind tremendous gap between requirement and production. This study will analyse the major bio-fertilizer producing states and identify major government and non government manufacturers. In this report we also analysis the market revenue of bio-agri (bio-fertilizer) and constant increasing demand and growth rate of this industry in India. And also analysis the strategies used by the industry to increase the market of bio-fertilizer. Also, this study will contribute in building a trend analysis for the production of bio-fertilizers in India over the last 10 years. EXECUTIVE SUMMARY In the current scenario one of the major concerns faced by the agriculture industry is the contamination and pollution of soil. The use of chemical fertilizers and pesticides has caused tremendous harm to the environment. There seems to be a growing concern about the adverse effects of indiscriminate use of chemical fertilizers on soil productivity and environmental quality. An answer to this is the bio-fertilizer, an environmentally friendly fertilizer now used in most countries. Bio-fertilizers contain micro-organisms that enrich the nutrient quality of soil. These micro-organisms supply in addition to nitrogen, considerable amount of organic matter enriching quality of soil. Inoculants of these micro-organisms have proved their technical feasibility, economic viability and social acceptability. They are therefore called as `bio-fertilizer. Hence the term `bio-fertilizer may be defined as those fertilizer which containing living or latent cells of efficient strains of the nitrogen fixing, phosphorous solubilising or cellulolytice micro-organism. For those looking at organic farming, bio-fertilizers make. The perfect choice a large number of people are realizing the value and benefit of living an eco-friendly life, and therefore the demand for organic products is ever increasing. Using bio-fertilizers is a great way to produce organic products and promote good health. This research study based on analysing the annual requirement and production of different bio-fertilizers state wise in India identified Tamil Nadu as the major biofertilizer producing state of India. Other regions of production of biofertilizers are Madhya Pradesh, Punjab, Chennai karnataka. The root cause behind tremendous gap between requirement and production is existence of very few Biofertilizer producing organizations and less awareness of benefits of using biofertilizers over chemical fertilizers. This research study also identified the major government and non government organizations producing biofertilizers. Data enlisted in this report contributes in building a trend analysis for the production of biofertilizers in India over the last 10 years. CHAPTER 01 INTRODUCTION SALES MARKETING OF BIOFERTLIZERS IN INDIA INTRODUCTION One of the major concerns in todays world is the pollution and contamination of soil. The use of chemical fertilizers and pesticides has caused tremendous harm to the environment. An answer to this is the biofertilizer, an environmentally friendly fertilizer now used in most countries. Biofertilizers are organisms that enrich the nutrient quality of soil. The main sources of biofertilizers are bacteria, fungi, and Cynobacteria (blue-green algae). The most striking relationship that these have with plants is symbiosis, in which the partners derive benefits from each other.Plants have a number of relationships with fungi, bacteria, and algae, the most common of which are with Mycorrhiza, Rhizobium, and Cyanophyceae. These are known to deliver a number of benefits including plant nutrition, disease resistance, and tolerance to adverse soil and climatic conditions. These techniques have proved to be successful biofertilizers that form a health relationship with the roots. Biofertilizers will help to solve such problems as increased salinity of the soil and chemical run-offs from the agricultural fields. Thus, biofertilizers are important if we are to ensure a healthy future for the generations to come. These micro-organisms supply in addition to nitrogen, considerable amount of organic matter enriching structure of soil. Inoculants of these micro-organisms have proved their technical feasibility, economic viability and social acceptability. They are therefore called as `biofertilizer. Hence the term `biofertilizer or microbial inoculants may be defined as preparations containing living or latent cells of efficient strains of nitrogen fixing, phosphorous solubilising or cellulolytice micro-organism. There is, however, a growing concern about the adverse effects of indiscriminate use of chemical fertilizers on soil productivity and environmental quality. For those looking at organic farming, biofertilizers make the perfect choice. A large number of people are realizing the value and benefit of living an eco-friendly life, and therefore the demand for organic products is ever increasing. Using biofertilizers is a great way to produce organic products and promote good health. Therefore, the current research study is based on analysing the annual requirement and production of different bio-fertilizers state wise in India to find the root cause behind tremendous gap between requirement and production. This study will analyse state wise production of various biofertilizers and identify major government and non government manufacturers meeting the requirements. Results from this research study would draw inference on major government and non government manufacturers as well as find out the major state in India producing biofertilizers. Also, this study will contribute in building a trend analysis for the production of biofertilizers in India over the last 10 years. 1.1 OBJECTIVES: To analyse the annual production and sale of Biofertilizers in India Estimate state wise production and consumption of Biofertilizers Analyse Marketing conditions in the Biofertilizers market of India To predict the future production and consumption by Trend analysis 1.2 RESEARCH PLAN : The study will begin with collecting raw data of all the material available on the internet, published articles, and various journals and thereafter tabulate the data collected to perform an ordered analysis of major biofertilizer producing states of India, check the prevalent trend in the production and sales during the last ten years. Time consideration to collect extensive amount of data would be three months and the research results shall be demonstrated statistically in the form of graphs and charts so as to ease the understanding of the gap between production and availability of biofertilizers in the Indian market. 1.3 METHODOLOGY : This research study is primarily based on extensive secondary research data available in the various published research reports and annual reports of various government and non-government organizations. The study begins with collecting raw data out of all the material available on the internet, published articles, and various journals and thereafter tabulating the data to construct graphs and charts to bring about various analysis of state wise production and sales of the major biofertilizers. 1.4 LIMITATIONS OF THE RESEARCH Since the data collected is secondary data, no primary research results could be utilized deciphering that certain amount of data could be outdated or obsolete. No research study or survey has been conducted till date to rate the top 10 or top 5 Biofertilizer producing companies on India although top 20 companies producing chemical fertilizers can be enlisted. No research study has been conducted to analyze the contribution of sales of biofertilizers to the economy of India. There exist various research gaps to statistically estimate the trend of biofertilizer production since the first year of its commercial production in India. CHAPTER 02 LITERATURE REVIEW 2. ROLE OF BIOFERTILIZERS Biofertilizers have definite advantage over chemical fertilizers. Chemical fertilizers supply not only nitrogen whereas biofertilizers provide in addition to nitrogen certain growth promoting substances like hormones, vitamins, amino acids, etc., crops have to be provided with chemical fertilizers repeatedly to replenish the loss of nitrogen utilized for crop growth. On the other hand biofertilizers supply the nitrogen continuously throughout the entire period of crop growth in the field under favorable conditions. Continuous use of chemical fertilizers adversely affects the soil structure whereas biofertilizers when applied to soil improve the soil structure. The deleterious effects of chemical fertilizers are that they are toxic at higher doses. Biofertilizers, however, have no toxic effects.It may be borne in mind that biofertilizers are no substitute for chemical fertilizers. At present, the use of chemical fertilizers is far below the recommended level. Therefore, the aim and ob ject of spread of biofertilizers technology as a Industry has to build up efficiency in use of chemical fertilizers supplemented by low cost inoculants to the extent possible.Main constraints in spread of biofertilizers as an Industry are production and supply of efficient cultures of microorganisms to farmers well before sowing. Secondly, Quality control aspect and lack of publicity, etc. Besides, whatever biofertilizers are prepared are not reached to farmers prior to sowing. At many places they are given free of cost, which lowers down the importance of product and farmers dont use them carefully. Sometimes, biofertilizers are supplied after expiry date and hence expected results are not obtained. A quality control aspect is the most important in biofertilizers. Now a day most of the products sold in the market are below standard. A few entrepreneurs possess ISI mark for their products. The government has no control over manufacturers of biofertilizers in any of the states of Ind ia. Hence farmers are confused about rates, quality and expiry dates of biofertilizers. Similar is the case of prices; they are varied from place to place. (Panlada Tittabutra, et. Al., 2006) Organic farming has emerged as an important priority area globally in view of the growing demand for safe and healthy food and long term sustainability and concerns on environmental pollution associated with indiscriminate use of agrochemicals. Though the use of chemical inputs in agriculture is inevitable to meet the growing demand for food in world, there are opportunities in selected crops and niche areas where organic production can be encouraged to tape the domestic export market. Bio-fertilizers are being essential component of organic farming are the preparations containing live or latent cells of efficient strains of nitrogen fixing, phosphate solubilizing or cellulolytic micro-organisms used for application to seed, soil or composting areas with the objective of increasing number of such micro-organisms and accelerate those microbial processes which augment the availability of nutrients that can be easily assimilated by plants. Biofertilizers play a very significant role in improving soil fertility by fixing atmospheric nitrogen, both, in association with plant roots and without it, solubilise insoluble soil phosphates and produces plant growth substances in the soil. They are in fact being promoted to harvest the naturally available, biological system of nutrient mobilization (Venkatashwarlu, 2008a). The role and importance of biofertilizers in sustainable crop production has been reviewed by several authors (Biswas et al. 1985; Wani and Lee, 1995; Katyal et al. 1994). But the progress in the field of BF production technology remained always below satisfaction in Asia because of various constraints. It may be noted, only 30 % of Indias total cultivable area is covered with fertilizers where irrigation facilities are available and the remaining 70 % of the arable land, which is mainly rain fed, very negligible amount of fertilizers are being used. Farmers in these areas often use organic manures as a source of nutrients that are readily available either in their own farm or in their locality. The North- Eastern (NE) region of India provides consi derable opportunity for organic farming due to least utilization of chemical inputs. It is estimated that 18 million hectare of such land is available in the NE that can be exploited for organic production. With the sizable acreage under naturally organic/default organic cultivation, India has tremendous potential to grow crops organically and emerge as a major supplier of organic products in worlds organic market (Venkatashwarlu. 2008a) The report of Task Force on Organic Farming appointed by the Government of India also observed that in vast areas of the country, where limited amount of chemicals are used and have low productivity could be exploited as potential areas to develop into organic agriculture. Arresting the decline of soil organic matter is the most potent weapon in fighting against unabated soil degradation and imperiled sustainability of agriculture in tropical regions of India, particularly those under the influence of arid, semiarid and sub-humid climate. Applicatio n of organic manures particularly bio-fertilizers is the only option to improve the soil organic carbon for sustenance of soil quality and future agricultural productivity (Ramesh,2008). 2.1 WHY TO EXPLORE BIO-FERTILIZERS Indiscriminate use of synthetic fertilizers has led to the pollution and contamination of the soil, polluted water basins, destroyed micro-organisms and friendly insects, making the crop more prone to diseases and reduced soil fertility. Demand is much higher than the availability. It is estimated that by 2020, to achieve the targeted production of 321 million tonnes of food grain, the requirement of nutrient will be 28.8 million tonnes, while their availability will be only 21.6 million tones being a deficit of about 7.2 million tones. Depleting feedstock/fossil fuels (energy crisis) and increasing cost of fertilizers. This is becoming unaffordable by small and marginal farmers. Soil fertility depletes due to widening gap between nutrient removal and supplies. There is a huge concern about such environmental hazards which increases threat to sustainable agriculture. Besides the above facts, the long term use of bio-fertilizers is economical, eco-friendly, more efficient, productive and accessible to marginal and small farmers over chemical fertilizers (Venkataraman and Shanmugasundaram, 1992) . 2.2 Balanced use of Chemical Bio-fertilizers The annual requirement and production of different bio-fertilizers has clearly demonstrated tremendous gap in this area. Thus, a strategy for judicious combination of chemical fertilizers and biofertilizers will be economically viable and ecological useful. It should be recommended that biofertilizers are not a substitute, but a supplement to chemical fertilizers for maximizing not only the yield but also agro system stability. 2.3 Characteristic features of some Bio-fertilizers Rhizobium:- Belongs to family Rhizobiaceae, symbiotic in nature, fix nitrogen 50-100 kg/ha. With legumes only. It is useful for pulse legumes like chickpea, red-gram, pea, lentil,black gram, etc., oil-seed legumes like soybean and groundnut and forage legumes like berseem and lucerne. It colonizes the roots of specific legumes to form tumour like growths called root nodules, which acts as factories of ammonia production. Rhizobium has ability to fix atmospheric nitrogen in symbiotic association with legumes and certain nonlegumes like Parasponia. Rhizobium population in the soil depends on the presence of legume crops in the field. Azospirillum:- Belongs to family Spirilaceae, heterotrophic and associative in nature. In addition to their nitrogen fixing ability of about 20-40 kg/ha, they also produce growth regulating substances. The Azospirillum form associative symbiosis with many plants particularly with those having the C4-dicarboxyliac path way of photosynthesis (Hatch and Slack pathway), because they grow and fix nitrogen on salts of organic acids such as malic, aspartic acid (Arun, 2007a). Thus it is mainly recommended for maize, sugarcane, sorghum, pearl millet etc. They do not, however, produce any visible nodules or out growth on root tissue. Azotobacter-: Belongs to family Azotobacteriaceae, aerobic, free living, and heterotrophic in nature. Azotobacters are present in neutral or alkaline soils and A. chroococcum is the most commonly occurring. species in arable soils.. The number of Azotobacter rarely exceeds of 104 to 105 g-1 of soil due to lack of organic matter and presence of antagonistic microorganisms in soil. The bacterium produces anti-fungal antibiotics which inhibits the growth of several pathogenic fungi in the root region thereby preventing seedling mortality to a certain extent. The isolated culture of Azotobacter fixes about 10 mg nitrogen g-1 of carbon source under in vitro conditions. The occurrence of this organism has been reported from the rhizosphere of a number of crop plants such as rice, maize, sugarcane, bajra, vegetables and plantation crops, (Arun, 2007a). Blue Green Algae (Cyanobacteria) and Azolla -These belongs to eight different families, phototrophic in nature and produce Auxin, Indole acetic acid and Gibberllic acid, fix 20-30 kg N/ha in submerged rice fields as they are abundant in paddy, so also referred as paddy organisms. Most N fixing BGA are filamentous, consisting of chain of vegetative cells including specialized cells called heterocyst which function as micro nodule for synthesis and N fixing machinery. BGA forms symbiotic association capable of fixing nitrogen with fungi, liverworts, ferns and flowering plants, but the most common symbiotic association has been found between a free floating aquatic fern, the Azolla and Anabaena azollae (BGA). Besides N-fixation, these biofertilizers or biomanures also contribute significant amounts of P, K, S, Zn, Fe, Mb and other micronutrient. India has recently introduced some species of Azolla for their large biomass production, which are A.caroliniana, A. microphylla, A. filiculoid es and A. mexicana. Phosphate solubilizers -Several reports have examined the ability of different bacterial species to solubilize insoluble inorganic phosphate compounds, such as tricalcium phosphate, dicalcium phosphate, hydroxyapatite, and rock phosphate. Among the bacterial genera with this capacity are pseudomonas, Bacillus, Rhizobium, Burkholderia, Achromobacter, Agrobacterium, Microccocus, Aereobacter, Flavobacterium and Erwinia. There are considerable populations of phosphatesolubilizing bacteria in soil and in plant rhizospheres. These include both aerobic and anaerobic strains, with a prevalence of aerobic strains in submerged soils. A considerably higher concentration of phosphate solubilizing bacteria is commonly found in the rhizosphere in comparison with non rhizosphere soil (Raghu and Macrae, 2000). The soil bacteria belonging to the genera Pseudomonas and Bacillus and Fungi are more common. The major microbiological means by which insoluble-P compounds are mobilized is by the production of organic acids, accompanied by acidification of the medium. Phosphate absorbers Mycorrhiza (an ancient symbiosis in organic agriculture)- The term Mycorrhiza denotes fungus roots. It is a symbiotic association between host plants and certain group of fungi at the root system, in which the fungal partner is benefited by obtaining its carbon requirements from the photosynthates of the host and the host in turn is benefited by obtaining the much needed nutrients especially phosphorus, calcium, copper, zinc etc., Zinc solubilizers The nitrogen fixers like Rhizobium, Azospirillum, Azotobacter, BGA and Phosphate solubilizing bacteria like B. magaterium, Pseudomonas striata, and phosphate mobilizing Mycorrhiza have been widely accepted as bio-fertilizers (Subba Roa, 2001a). However these supply only major nutrients like zinc, iron, copper etc., zinc being tmost important is found in the earths crust to the tune of 0.008 per cent but more than 50 per cent of Indian soils exhibit deficiency of zinc with content must below the critical level of 1.5 ppm of available zinc (Katyal and Rattan, 1993). There appears to be two main mechanisms of zinc fixation, one operates in acidic soils and is closely related with cat ion exchange and other operates in alkaline conditions where fixation takes by means of chemisorptions, ( chemisorptions of zinc on calcium carbonate formed a solid-solution of ZnCaCO3), and by complexation of organic ligands (Alloway, 2008). The zinc can be solubilized by microorganisms viz., B. subtilis, Thiobacillus thioxidans and Saccharomyces sp. These microorganisms can be used as bio-fertilizers for solubilization of fixed micronutrients like zinc (Raj, 2007). The results have shown that a Bacillus sp. (Zn solubilizing bacteria) can be used as bio-fertilizer for zinc or in soils where native zinc is higher or in conjunction with insoluble cheaper zinc compounds like zinc oxide (ZnO), zinc carbonate (ZnCO3) and zinc sulphide (ZnS) instead of costly zinc sulphate (Mahdi et al. 2010). Potential role of bio-fertilizers in agriculture Nitrogen-fixers (NFs) Phosphate solubilizers (PSBs) The incorporation of bio-fertilizers (Nfixers) plays major role in improving soil fertility, yield attributing characters and thereby final yield has been reported by many workers (Subashini et al. 2007a; Kachroo and Razdan, 2006; Son et al. 2007). In addition, their application in soil improves soil biota and minimizes the sole use of chemical fertilizers (Subashini et al. 2007a). Under temperate conditions, inoculation of Rhizobium improved number of pods plant-1, number of seed pod-1 and 1000-seed weight (g) and thereby yield over the control. The number of pods plant-1, number of seed pod-1 and 1000-seed weight (g) recorded were 25.5, 17.1 and 4.7 per cent more over the control, respectively which was statistically significant Bhat et al. (2009). In rice under low land conditions, the application of BGA+ Azospirillum proved significantly beneficial in improving LAI and all yield attributing aspects. Grain yield and harvest index also exhibit a discernable increase with use of bio fertilizers (Dar and Bali, 2007). Afzal, (2006) found that seed and straw yield of green gram increased significantly up to single inoculation with Rhizobium under 20 kg N + 45 kg P2O5 ha-1 fertility level. Field trials carried out in different locations have demonstrated that under certain environmental and soil conditions inoculation with azotobacteria has beneficial effects on plant yields. The effect of Azotobacter chroococcum on vegetative growth and yields of maize has been studied by numerous authors (Hussain et al., 1987; Martinez Toledo et al., 1988; Nieto and Frankenberger, 1991; Mishra et al., 1995; Pandey et al., 1998; Radwan, 1998), as well as the effect of inoculation with this bacterium on wheat (Emam et al., 1986; Rai and Gaur, 1988; Tippanavar and Reddy, 1993, Elshanshoury, 1995; Pati et al., 1995; Fares, 1997a). Alkaline phosphatase activity in the peach roots was highest with Azotobacter chroococcum + P fertilizer (Godara et al., 1995). Results of a greenhouse pot experiments with onion showed that application of G. fasciculatum + A. chrooccocum + 50% of the recommended P rate resulted in the greatest root length, plant height, bulb girth, bulb fresh weight, root colonization and P uptake (Mandhare et al. 1998). Inoculation with Azotobacter + Rhizobium + VAM gave the highest increase in straw and grain yield of wheat plants with rock phosphate as a Pfertilizer (Fares, 1997a). Elgala et al. (1995) concluded that with microbial inoculation rock phosphate could be used as cheap source of P in alkaline soils and that combined inoculation could reduce the rate of fertilizer required to maintain high productivity. It is an established fact that the efficiency of phosphatic fertilizers is very low (15-20%) due to its fixation in acidic and alkaline soils and unfortunately both soil types are predominating in India accounting more than 34% acidity affected and more than seven million hectares of productive land salinity/alkaline affected (Yawalkar e t al., 2000). Therefore, the inoculations with PSB and other useful microbial inoculants in these soils become mandatory to restore and maintain the effective microbial populations for solubilization of chemically fixed phosphorus and availability of other macro and micronutrients to harvest good sustainable yield of various crops. Commercial exploitation of phosphatic microbial inoculants can play an important role particularly in making the direct use of abundantly available low grade phosphate possible. Among the bacterial genera with this capacity are pseudomonas, Bacillus, Rhizobium, Burkholderia, Achromobacter, Agrobacterium, Microccocus, Aereobacter, Flavobacterium and Erwinia. Beside N-fixation and P-solubilization, the incorporation of nitrogen fixing bacteria (Azotobacter spp.) under the commercial name cerealien and phosphate dissolving bacteria (Bacillus megaterium) phosphorien has shown the highest degree in inducing the degree of the physiological tolerance to salinity which enables the stressed plants of the Seets cultivar of wheat to be adapted and keep better performance against all applied levels of salinity (3000, 6000 and 9000 ppm). This performance was reflected by the increase in growth, dry matter accumulation, yield as well as chemical constituents. All chemicals constituents including N, P, K+, sugars, proline and were increased as compared to their control treatments in the cultivar Seets. Mohmoud and Mohamad, 2008. Mycorrhizae The fungi that are probably most abundant in agricultural soils are arbuscular mycorrhizal (AM) fungi. They account for 5- 50% of the biomass of soil microbes (Olsson et al., 1999). Biomass of hyphae of AM fungi may amount to 54-900 kg ha-1 (Zhu and Miller, 2003), and some products formed by them may account for another 3000 kg (Lovelock et al., 2004). Pools of organic carbon such as glomalin produced by AM fungi may even exceed soil microbial biomass by a factor of 10-20 (Rillig et al., 2001). The external mycelium attains as much as 3% of root weight (Jakobsen and Rosendahl, 1990). Approximately 10-100 m mycorrhizal mycelium can be found per cm root (McGonigle and Miller, 1999). The mineral acquisition from soil is considered to be the primary role of mycorrhizae, but they play various other roles as well which are of utmost important. CHAPTER 03 BIOFERTILIZER SECTORS IN INDIA: OVERVIEW Bio-fertilizers sector in India: An Overview Indian Biotechnology industry is considered as one of the sunrise sectors in India. The industry can be classified into five different segments. Biopharma,Agri-biotech, Bioinformatics, Bio-industrial and Bio services with each concentrating on a particular area. Bio pharma deals with the production of vaccines, therapeutics and diagnostics, while the end products of the biotech industry find two different kinds of buyers. Agri-biotech comprises of hybrid seeds and transgenic crops, biopesticides and biofertilizers. Bio informatics creates and maintains the extensive electronic databases on various biological systems. Bioservices market usually deals with clinical trial, contract research and manufacturing activities. Bio Industrial industry comprises of enzyme manufacturing and marketing companies and these enzymes are used in detergent, textile, food, leather, paper and pharmaceutical industry. Agri-biotech comprises of hybrid seeds and transgenic crops, biopesticides and biofertilizers. Agri-biotech comprises of hybrid seeds and transgenic crops, biopesticides and biofertilizers. t4ind15_fig2.jpg Bio-Agri is deals with the hybrid seeds and transgenic crops, biopesticides and one most important biofertilizer. Biofertilizer market in India growing with the rate of 12% by 2011-12. The first documented production of bio-fertilizers in the form of Rhizobium in India was in 1934 by M.R. Madhok (Yadav Raychaudhuri, 2004), but the first commercial production was initiated only in 1956 at the Indian Agricultural Research Institute, New Delhi and Agricultural College and Research Institute, Coimbatore. Growth in production remained very slow till the mid sixties (Tewatia, Kalwe and Chaudhuri, 2007). Introduction of Soybean along with Nitragin Soybean inoculant imported from USA in 1964 was the first major event in bio-fertilizers history of India. Encouraged by the success of Rhizobium inoculation in Soybean, efforts were made to replace the requirement of imported inoculant with locally produced inoculants for soybean in the first phase. This was the extended to other pulses and legu me oilseeds in the second phase. During 1965-1990 around 30 bio-fertilizers production laboratories were set up in the country to meet the demand (Venkataraman Tilak, 1990) and lot of schemes were formulated to popularize their use in different legume crops. Starting from few tonnes, production and consumption increased gradually and reached a moderate figure of 1000MT by 1988-89. During this period Rhizobium inoculants was dominating with other bio-fertilizers also starting to make their presence felt such as Azotobacter. Nineties saw a dramatic surge in bio-fertilizers industry with adding of new bio-fertilizers such as Azotobacter, Azospirillum, PSBs added to the list and total production jump from 1000MT(1989) to 10,000MT (2000) (Dwivedi and Motsara, 2001; Bhattacharya Dwivedi, 2004). The growth of bio-fertilizer started with the initiation of National Project on Development and use of Bio-fertilizers during 1983-84 which continued up

Industry Analysis: Banking Essay example -- Essays Papers

Industry Analysis: Banking The banking industry has come under increasing pessimism of late because of rising short and long-term interest rates. The banking industry's market capitalization made a substantial decline. Most investors are concerned with whether the industry can sustain continued profitability as a result of these factors. Banks have responded in recent years to these problems by diversifying away from interest sensitive products and services. But interest rates are the fundamental aspect of any financial services. Therefore, I believe the financial services industry will be deeply affected by rising interest rates. Banks have experienced good business factors over the past two years. Interest rates were low, credit quality was good, and inflation was low. These factors are usually predictive of the types of earnings banks should report. But good times can't continue because interest rate hikes cause reduced lending activity, damaged credit quality, and reduced values of bond portfolios. Porter's Five Forces Analysis: 1. Rivalry among competing sellers: The banking industry is continuing to restructure and position itself for our changing economy as a result, many mega-mergers have occurred in recent years. Citicorp and Travelers Insurance agreed to merge in April 1998 at a value of $70 billion. Bank of America and Nation's Bank also agreed to merge shortly afterwards which became the largest bank in the United States. Bank merg...

Antwone Fisher :: essays research papers

Antwone Fisher   Ã‚  Ã‚  Ã‚  Ã‚  Director:   Ã‚  Ã‚  Ã‚  Ã‚  Denzel Washington   Ã‚  Ã‚  Ã‚  Ã‚  Producers:  Ã‚  Ã‚  Ã‚  Ã‚  Randa Haines   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Todd Black   Ã‚  Ã‚  Ã‚  Ã‚  Casting:  Ã‚  Ã‚  Ã‚  Ã‚  Robi Reed-Humes *Main Characters:* Antwone Fisher (Derek Luke):   Ã‚  Ã‚  Ã‚  Ã‚   Antwone not only struggles with getting along with his crew members while serving in the Navy, but also his abusive past as a foster child. Cheryl (Joy Bryant):  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Atwone’s love interest. She is not based on an actual person, but is a combination or interests. Dr. Jerome Davenport (Denzel Washington):  Ã‚  Ã‚  Ã‚  Ã‚   A naval psychiatrist who Antwone goes to seeking help. Berta Davenport (Salli Richardson):  Ã‚  Ã‚  Ã‚  Ã‚   Dr. Jerome Davenport’s wife. Mrs. Tate:  Ã‚  Ã‚  Ã‚  Ã‚   Antwone’s foster mother that abuses and belittles Antwone while a lad along with his two other foster brothers. *Plot Summary:* Based on a true story, this biographical drama centered around Antwone â€Å"Fish† Fisher. In the beginning of the story, he was a sailor prone to violent outbursts. On the verge of being kicked out of the Navy for repeated fighting, he is sent to a naval psychiatrist for help. Refusing to open up, Dr. Davenport slyly slips his way into getting Antwone to talk. Antwone eventually breaks down and reveals a horrific childhood with neglect and abuse. With the help of Dr. Davenport, he is able to face his past and strive for success to find the family he has never met. At the same time, he is able to turn his life around and change it dramatically. In the end, he is reunited with both his father’s side of the family and his mother who has abandoned him. *Climax:* After Antwone’s graduation from his Japanese courses, Dr. Davenport explains that he no longer can see him for psychiatric help, and that he cannot always depend on him being there. Antwone then feels a feeling of abandonment not only by his family, but also by Dr. Davenport who has been there for him through many tough times. He then decides to change his life around and move on headstrong. *Conflict:* Antwone Fisher was a man who has trouble being a man because he can't stand strong. He can't stand strong because of the weight that was placed on him growing up in an environment where everyone told him he was worthless. Eventually, Antwone is able to grow and flourish, because like any tree that stands tall and strong, he finds that he has roots, and they run very deep. Antwone Fisher :: essays research papers Antwone Fisher   Ã‚  Ã‚  Ã‚  Ã‚  Director:   Ã‚  Ã‚  Ã‚  Ã‚  Denzel Washington   Ã‚  Ã‚  Ã‚  Ã‚  Producers:  Ã‚  Ã‚  Ã‚  Ã‚  Randa Haines   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Todd Black   Ã‚  Ã‚  Ã‚  Ã‚  Casting:  Ã‚  Ã‚  Ã‚  Ã‚  Robi Reed-Humes *Main Characters:* Antwone Fisher (Derek Luke):   Ã‚  Ã‚  Ã‚  Ã‚   Antwone not only struggles with getting along with his crew members while serving in the Navy, but also his abusive past as a foster child. Cheryl (Joy Bryant):  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Atwone’s love interest. She is not based on an actual person, but is a combination or interests. Dr. Jerome Davenport (Denzel Washington):  Ã‚  Ã‚  Ã‚  Ã‚   A naval psychiatrist who Antwone goes to seeking help. Berta Davenport (Salli Richardson):  Ã‚  Ã‚  Ã‚  Ã‚   Dr. Jerome Davenport’s wife. Mrs. Tate:  Ã‚  Ã‚  Ã‚  Ã‚   Antwone’s foster mother that abuses and belittles Antwone while a lad along with his two other foster brothers. *Plot Summary:* Based on a true story, this biographical drama centered around Antwone â€Å"Fish† Fisher. In the beginning of the story, he was a sailor prone to violent outbursts. On the verge of being kicked out of the Navy for repeated fighting, he is sent to a naval psychiatrist for help. Refusing to open up, Dr. Davenport slyly slips his way into getting Antwone to talk. Antwone eventually breaks down and reveals a horrific childhood with neglect and abuse. With the help of Dr. Davenport, he is able to face his past and strive for success to find the family he has never met. At the same time, he is able to turn his life around and change it dramatically. In the end, he is reunited with both his father’s side of the family and his mother who has abandoned him. *Climax:* After Antwone’s graduation from his Japanese courses, Dr. Davenport explains that he no longer can see him for psychiatric help, and that he cannot always depend on him being there. Antwone then feels a feeling of abandonment not only by his family, but also by Dr. Davenport who has been there for him through many tough times. He then decides to change his life around and move on headstrong. *Conflict:* Antwone Fisher was a man who has trouble being a man because he can't stand strong. He can't stand strong because of the weight that was placed on him growing up in an environment where everyone told him he was worthless. Eventually, Antwone is able to grow and flourish, because like any tree that stands tall and strong, he finds that he has roots, and they run very deep.

The Red Location Museum in South Africa

[ 1 ] â€Å"To many South Africans, the terminal of apartheid, in 1994, was about unbelievable† ( web beginning 3 ) . Although apartheid came to an terminal in the twelvemonth 1994 lawfully and politically, alteration has non been a simple undo as it has been extensively effected due to its policies spacial every bit good as societal and economic facets of the yesteryear. There are topographic points in South Africa that are still fighting and have non yet advanced to modern ethnicities and imposts all due to the racial subjugation of over long periods of decennaries. The state how of all time does seek to develop the international modern architecture â€Å"As the new political and spacial freedoms sank in, the state began the of import procedure of explicating how to mark and curate an epoch that will specify all that came before and after† A gold and ruddy tale†¦ ( Findley 2011 ) .And parts of the state is successfully accomplishing against the spread that still remains for civilization or modern architecture. A topographic point like Red location inNew Brighton, near the coastal metropolis of Port Elizabeth is a clear and definite illustration of a topographic point in South Africa that struggled and still struggles to better in modern footings. The essay will be a critical rating of how the edifice Red Location Museum which is placed in an country where civilization has become so relevant can use to Frampton’s thoughts about critical regionalism as â€Å"a survey of modern-day South African Architecture particularly in the visible radiation of a lifting planetary individuality and a certain erosion of localized considerations.† ( GDC 2014 ) Red location is an old black township in Port Elizabeth, South Africa. It derives its name from a series of corrugated Fe barrack edifices, which are rusted a deep coloring material ruddy. â€Å"The ruddy of the Fe oxide pigment, now skining and corroding, inspired the country ‘s poetic name† ( Findley 2011 ) and continues to depict that the edifice stuffs for these sheds stem from constructions derived from the first South African War which started in 1899 and ended in 1902 named the concentration cantonment at Uitenhage every bit good as the Imperial Yeomanry Hospital at De Aar. It was a site of battle during the old ages of Apartheid. â€Å"One of the state ‘s most constituted black townships†¦ over the decennaries it remained an active Centre of anti-apartheid activism† A gold and ruddy tale†¦ ( Findlay 2011 ) . Manny outstanding and cultural leaders were either born or lived in Red Location â€Å"New Brighton was the scene of early ANC civil disobedience† ( Findley 2011 ) which makes it even more important as it records the important battle events to South Africa. Red location offers to maroon the battle that mark the efforts by different groups in South Africa to liberate themselves â€Å"In striking contrast to the Gold Reef Museum†¦Ã¢â‚¬ A gold and ruddy tale†¦ ( Findley 2011 ) . It is rather dry that the militants of Red Location occupied the same set of infinite that their ‘enemy’ the Afrikaners, occupied as a infinite of captivity during the first South African war as Red and Gold Tale†¦ Findley ( 2011 ) had mentioned that the remains of barracks constructed by the English to house Boer adult females and kids imprisoned during the Boer War. The Red Location Museum which was designed by Jo Noero â€Å"was designed to be both a memorial to South Africa ‘s battle against apartheid and an built-in portion of community life in a township that acted as a melting pot for the struggle.† ( Museum that brings†¦ 2007 ) it was constructed for more than merely memorial but an economic upheaval to better the site. However the Red location museum is a primary development of the Red Location Cultural Precinct which is a non for commercial urban reclamation development, â€Å"The museum ‘s design draws on impressions of memory to demo both the horrors of institutionalized racism and the heroic attempts of the anti-apartheid motion in crisp relief.† ( Museum that brings†¦ 2007 ) there for regenerating it would be get the better ofing the intent it stands for. â€Å"The museum, which opened to the populace in November 2006, has won three major international awards† ( Museum that brings†¦ 2007 ) It is a modern-day edifice as the edifice was merely constructed and opened merely a few old ages back and was successful plenty to come in and run up against other international architectural competitions, besides doing it globally relatable and up to steps. This is of import because it indicates that the edifice is successfully able to delight the viewer’s cultural facet and be globally compatible. â€Å"Critical regionalism is non merely regionalism in the sense of common architecture.It is a progressive attack to plan that seeks to intercede between the planetary and t [ 2 ] he local linguistic communication of architecture.† ( Museum that brings†¦ 2007 ) A museum is usually constructed for in reminiscence of a important happening of the site in which in the instance of the Red Location Museum, was constructed in memory of the apartheid epoch where they natives built their places utilizing local found stuffs as they were at a disadvantage due to the battle of the subjugation and no entree to any superior methods, as Heath ( 2009: 73 ) provinces †¦the unbeatable constructions of power that defined the societal experience of apartheid and the promise of regained cultural individuality that the really premiss of a post-apartheid heritage museum nowadayss. The edifice is constructed utilizing the local stuffs and besides incorporates ‘global international’ stuffs and signifier in order to run into the international linguistic communication of architecture. The rise and autumn of the Avant Garde is working towards Modernization and a facilitating procedure of modernisation, which is a progressive, liberate signifier but is besides opposed to the positivism of in-between category / consumer category civilization where ( GDC 2014 ) states that planetary political and economic crisis which turns into war, economic depression, revolution, rise of patriotism and dire demand for psycho societal stableness consequences in a division between province capitalist economy and liberative cultural modernisation. South Africans apartheid epoch might hold ended lawfully and politically but yet the extended effects of its policies spacial every bit good as societal and economic have non been a simple undo. The disadvantage was a small excessively big in graduated table for the whole economic system to catch up on developing the full state and holding it all modernised, The Red Location Museum however tries to integrate a kind of modernisation in the de sign as it contains decently structured parts of the edifice which usage modern stuff and for every bit seen in figure 1 which enable people that aren’t merely from the township to experience attracted visual perception or sing the site â€Å"with the end of pulling tourers and their dollars to the still isolated township.† A gold and ruddy tale†¦ ( Findley 2011 ) Jo Noero, the Architect, although did non merely plan a the museum that would be aesthetically delighting for the tourer to convey in money but ensured to run into the indigens who are still populating in battle in the country to besides experience welcome and enjoy and engage in the site â€Å"The museum composite, designed non merely as a tourer attractive force but besides as an built-in portion of the environing community† ( Museum that brings†¦ 2007 ) its besides meant to turn the degree Celsius [ 3 ] ommunity as a whole as the designer assured a design of a town Centre precinct which wo uld consist restored Fe houses, new lodging, a library, art Centre, gallery/market hall, conference Centre and, as a centerpiece, an apartheid museum provinces by ( web 3 ) and so this edifice has been used both as a signifier of opposition and later a transformative pattern that manages to authorise and to supply hope in a context where edifices and urban design have been put to oppressive usage and therefore turn outing that he successfully enabled civilisation into civilization. Although â€Å"The phenomenon of universalization, while being a development of world, signifiers to some extent a elusive devastation, non merely towards traditional civilizations, but besides towards the originative footing of great civilisations and civilization ( Frampton, 2007 ) . Critical Regionalism and universe civilization. Culture is when stuffs or the subject addresses the particulars that are expressed, an thought or construct for the nature & A ; development of joint psycho-social world. Regionalism is to continuesingle and local architectonic characteristics insteadthan Universalistattack,although it could besides be equivocal as its association with reform or release but besides normally has powerful repression and jingoism which are restrictions of regionalism. Importantly, new architecture is a new sort of relation between the designer and user hence humanist attack needs to be emphasised ( GDC 2014 ) Architecture today needs to at some point distance itself every bit from the enlighten myth of advancement which is the optimism of advanced tech and every bit good as the ultraconservative and the unrealistic urges of the daring to return to the architectonic signifiers of a preindustrial yesteryear that include the regressive, nostalgic historicism or glib decorativeness ( GDC 2014 ) so that it does non wholly free its cultural individuality as enlightened myth of patterned advance could when over powering make a wholly new signifier which has significance of the intent that was embodied lost. â€Å" [ 4 ] arriere-garde, merely means to cultivate immune, identity-giving culture† ( GDC 2014 ) this does non back up common architecture and its stuffs because it resists to norms of the ways the indigens would build. â€Å"To create quality architecture, peculiarly societal architecture within complex communities, you need clip to decently understand the procedure and relationships†Noreo. In order for Jo Noero to successfully build a edifice that would be of great quality to the planetary or international criterions but at the same time run into a community’s cultural relevancy he needs to right understand the relationship of the country chiefly and its background to guarantee that of import significance are non lost. The designer of The Red Location museum has tried to maintain culturally relevant to the Red location civilization precinct yet besides have a modern visual aspect to the edifice as he reinforces the countries connexion to its societal context by blending informally and officially constructed lodging as seen in Figure 3 while ramping from hovels to lessen units, and so instead than following the typical typology of a museum architectural traditional manner Jo Norero uses the different types of edifices and stuffs from the battle even though he does maintain the some kind of modern tradition. As seen in figure 4 the museum has tried to incorporate into the bing vicinity of former victims of apartheid as a seamless portion of their day-to-day life. â€Å" In this manner, the horror of apartheid becomes more evident merely by its unagitated presence in the museum side by side with a operation community, † says designer Jo Noero. So for â€Å"the cardinal scheme of Critical Regio nalisation is to chew over the impact of cosmopolitan civilization with elements derived straight from the distinctive features of a peculiar place† significance for a edifice to be critical regionalism it has to see planetary or international civilization elements but have imposts of the peculiar topographic point. And Red Location Museum has established to accumulate civilization with elements derived from distinctive features of a peculiar topographic point. â€Å" To construct a museum of the apartheid epoch in the thick of the township that acted as a melting pot for the battle is an extraordinary accomplishment, † ( Museum that brings†¦ 2007 ) so Noreo has achieved self-aware syntheses between cosmopolitan civilization and universe civilization. [ 5 ] Resistance of topographic point – signifier is when the edifice is bounded by its topographic point signifier. If the edifice fits good with its milieus and is placed seamlessly that it wouldn’t appear right elsewhere. â€Å"The strength of provincial civilization resides in its capacity to distill the artistic and critical potency of the part while absorbing and re-explaining outside influences† ( Frampton 2007: 323 ) . Figure 5 shows the aerial position picture taking of the sight, Red Location Museum where by it shows the edifices milieus and where it’s been placed â€Å"The museum is located in a hovel colony that had been a outstanding site of resistance† The Museum is in a township where the apartheid battle was rough andâ€Å"The oldest portion of New Brighton is a grid of unusual hovels made of midst, corrugated Fe, rusted ruddy with age† it has been built due to its milieus and its past heritage. Its name foreshadows the context that shaped the undertaking. It is a community based enterprise framed by the extremist rethinking of the undertaking of memorialising. â€Å"The contact, industrial warehouse-styled complex utilizations infinite, oxidised corrugated Fe, wood and steel to repeat its hovel town surrounds – the Red Location hovels for relocated inkinesss, originally constructed out of stuff recycled from defunct Anglo-Boer War concentration camps.† Its name ‘Red Location’ originates from the country which is a township where the edifices or colonies were non ever renewed or even improved and so the hovels would corrode in a ruddy coloring material. The designed was largely an industrial signifier to integrate the rusted corrugated Fe – the Red Location – and the subject of the environing colony, the museum houses steel containers tipped on terminal to do single memory boxes, giving its conservators a clean canvas in which to exhibit memories, responses and thoughts . ( Museum that brings†¦ 2007 ) a manner in which the edifice did non wholly accomplish its topographic point signifier was with tallness of the edifices which is manner excessively high compared to the hovel places environing the site as seen in figure 5 and the usage of modern stuffs but overall the edifice fits into its topographic point signifier and this context of this architecture carries intensified significance and symbolism. All of which underscores the narrative and referential power of edifices and could non be placed elsewhere as it wouldn’t make sense as it is bounded by the Red location In decision the Red location Museum embodies Critical Regionalism as it has successfully met the demand to delight its local and international viewing audiences and site visitants for the ground that it caters for both international and local design. The design of the edifice is architecture of opposition as it can non be placed anyplace else in the universe because its significance is prevailing to Red Location in Eastern Cape South Africa â€Å"The designers have deployed a straightforward, somewhat industrial aesthetic, which recalls the [ 6 ] ordinary stuffs that local people scrounged over the old ages to maintain out the rain and keep their hovels together, and besides the mills across the railway paths, where the ANC first organized among autoworkers.† A gold and ruddy tale†¦ ( Findley 2011 ) and Frampton clearly stated that Regionalism of Liberation is said to be â€Å" †¦ The manifestation of a part that is particularly in melody with the emerging idea of t he time† ( Frampton 2007: 320 ) , where it is labelled as ‘regional’ â€Å"because it hasn’t emerged elsewhere† . And Paul Ricour has said that â€Å"The chief job of critical regionalism is to seek answers† to inquiry: â€Å"How to be modern and to go on the tradition, how to resuscitate an old hibernating civilisation as portion of cosmopolitan civilization† and Jo Noero answered by saying that â€Å"To create quality architecture, peculiarly societal architecture within complex communities, you need clip to decently understand the procedure and relationships† Kenneth Frampton 2007. Modern architecture: a critical history. Ch 5- Critical regionalism: modern architecture and cultural individuality Kingston Wim Heath.2009.Vernacular Architecture and Regional design.Routedge hypertext transfer protocol: //places.designobserver.com/feature/red-and-gold-a-tale-of-two-apartheid-museums/24779/ hypertext transfer protocol: //www.southafrica.info/about/history/redlocation-museum.htm hypertext transfer protocol: //www.southafrica.info/about/history/redlocation-museum.htm World Wide Web. Jastor.org/stable/142574